IRENA

Irena Stanisic is a South African-born creative director, DJ, and producer based in Tulum, with roots in Macedonia and Bosnia. With a background in marketing, content creation, and creative direction across industries, she has led visual and brand strategies for venues like Papaya Playa Project, Casa Jaguar, and festivals such as Art With Me and WooMoon. 

She co-founded Chale Cold Brew, an organic Mexican coffee brand, and is the founder of XERI Collective, a music label and agency focused on event production and artist management. As a DJ and producer, she holds residencies at Departamento Studio Bar (CDMX), Piknik, and Be Tulum/Nômade.